The first WP Pilot campaign covered both broadly understood digital and offine. You could meet her at every WP portals,
as well as on the radio, press or outdoor. For the needs of the campaign, the WP brand hero Pączek was created, which we
invented appearance, character and behavior. We created a 3D model that appeared both in video forms and in statics.
Our hero educated what the platform is and so effectively that within 2 months WP Pilot moved from 5 to 3 place
among spontaneously exchanged online television services.